Perfect for distinctive sales locations
Not only for bookstores: the series also fits tourist shops, castles, museums, cafés, hotels and attractions with a regional connection.
Carl & Strups live
The mascot brings Carl & Strups from the books into the real world
From figure, materials and model, a real counterpart is created step by step for bookstores, events, schools and special encounters. Carl grows from the story into the real world – tangible, present and close. Every movement, every form and every detail is carefully developed to turn an idea into a figure that truly connects with people. For encounters that last.
Currently in development with professional figure-building expertise in London.
Leipzig Book Fair
At the booth it became clear how powerfully the world of Carl & Strups reaches people directly
The exhibition stand, conversations, signings and real encounters showed that Carl & Strups works not only as a book, but as a complete experience.
Booksellers, press, families and new readers encountered the world of Carl & Strups directly.
Insights into the world of Carl & Strups
First images, scenes and glimpses of the developing book series.
For retail, tourism & events
More than a book on a shelf
Carl & Strups is not only made for bookstores, but also for tourist shops, castles, museums, hotels, hospitality venues, attractions and other special retail locations with a regional character.
Bookstores
Tourist shops
Castles & museums
Hotels & hospitality
Souvenir & farm shops
Event partners
Strong gift appeal
Large-format hardcovers with a premium feel, a consistent series look and immediate value in any retail setting.
Region, experience, memory
The books combine the Ore Mountains, history and atmosphere – ideal for visitors, families and anyone looking to take something meaningful home.
Mascot events included
Carl & Strups can also support events, markets, family activities and attention-grabbing live appearances on site.
Recognisable and built for the long term
A clearly structured book world with a consistent identity, strong brand character and long-term potential for repeat purchases.
More footfall through activations
Mascot appearances, events and special promotions create attention, conversation and additional visibility on site.
Carl & Strups on Instagram
Insights into the making, new artwork, and current moments from the world of Carl & Strups.
Follow @carlundstrups