For retail, tourism & events
More than a book on a shelf
Carl & Strups is not only made for bookstores, but also for tourist shops, castles, museums, hotels, hospitality venues, attractions and other special retail locations with a regional character.
Bookstores
Tourist shops
Castles & museums
Hotels & hospitality
Souvenir & farm shops
Event partners
Strong gift appeal
Large-format hardcovers with a premium feel, a consistent series look and immediate value in any retail setting.
Region, experience, memory
The books combine the Ore Mountains, history and atmosphere – ideal for visitors, families and anyone looking to take something meaningful home.
Mascot events included
Carl & Strups can also support events, markets, family activities and attention-grabbing live appearances on site.
Retail
Perfect for distinctive sales locations
Not only for bookstores: the series also fits tourist shops, castles, museums, cafés, hotels and attractions with a regional connection.
Series
Recognisable and built for the long term
A clearly structured book world with a consistent identity, strong brand character and long-term potential for repeat purchases.
Experience
More footfall through activations
Mascot appearances, events and special promotions create attention, conversation and additional visibility on site.