Cover and inside view of Volume 02 of the Carl & Strups series
Detail from Winter der Teuerung with Carl and Strups
Illustration from Volume 02 Winter der Teuerung
VOLUME 02 · AVAILABLE NOW

The journey continues.

With “Winter der Teuerung – Carl und der Schweinetrog-Pirat”,
the story of Carl and Strups continues.

Volume 02 is available now and delivered directly to your home.

New to Carl & Strups?

Then the journey begins with Volume 01 –
“Der kleine Carl im Rauch der Husaren”.

Insights into the world of Carl & Strups

First images, scenes and glimpses of the developing book series.

Carl and Strups by a campfire in the forest at dusk
View across the Ore Mountains landscape with a castle in warm light
Carl helping a child in the forest while Strups rests nearby
Leipzig Book Fair

At the booth it became clear how powerfully the world of Carl & Strups reaches people directly

The exhibition stand, conversations, signings and real encounters showed that Carl & Strups works not only as a book, but as a complete experience.

Booksellers, press, families and new readers encountered the world of Carl & Strups directly.
Carl & Strups exhibition stand at the Leipzig Book Fair
Book signing at the Carl & Strups stand
Visitors at the Carl & Strups stand
Carl & Strups at the P&B Bookstore at Zurich Airport next to the NZZ Café in Terminal A
Zurich Airport

Carl & Strups arrives at Zurich Airport

"The Little Carl in the Smoke of the Hussars" is now available at the P&B Bookstore at Zurich Airport. The location is situated directly next to the NZZ Café in Terminal A.

With its presence at Zurich Airport, the series reaches one of the most visible book retail locations in Switzerland and marks an important milestone in the development of the Swiss home market.

For retail, tourism & events

More than a book on a shelf

Carl & Strups is not only made for bookstores, but also for tourist shops, castles, museums, hotels, hospitality venues, attractions and other special retail locations with a regional character.

Bookstores Tourist shops Castles & museums Hotels & hospitality Souvenir & farm shops Event partners
Strong gift appeal

Large-format hardcovers with a premium feel, a consistent series look and immediate value in any retail setting.

Region, experience, memory

The books combine the Ore Mountains, history and atmosphere – ideal for visitors, families and anyone looking to take something meaningful home.

Mascot events included

Carl & Strups can also support events, markets, family activities and attention-grabbing live appearances on site.

Retail

Perfect for distinctive sales locations

Not only for bookstores: the series also fits tourist shops, castles, museums, cafés, hotels and attractions with a regional connection.

Series

Recognisable and built for the long term

A clearly structured book world with a consistent identity, strong brand character and long-term potential for repeat purchases.

Experience

More footfall through activations

Mascot appearances, events and special promotions create attention, conversation and additional visibility on site.

Carl’s Treasure Hunt

The treasure hunts in review

The current campaigns are complete. Result lists will appear here once approved; we are preparing the next treasure hunt for Volume 03.

View campaigns View solution Volume 03 later
Detail of the Carl & Strups map with route, markers and places

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